12 Days. £12. 12 Lessons that built true legacy and grit in 2025!
Join the House of Icons NowI’ve spent the past year building movements, selling out retreats, launching masterminds, franchising my brand, moving countries, and holding the kind of seasons most people avoid, let alone talk about publicly.
For 12 days straight, I’m breaking it all down, the strategy, the identity shifts, and the lessons that built my Icon year. Even the fact that I just moved into an apartment block that is called ‘HOUSE OF ICONS’ - I mean WTF… It’s meant to be!
If you’ve been watching my moves this year thinking, “How does she do it?” this is where you find out. All of the Tea. All of the Juice.
This isn’t another masterclass or challenge.
It’s 12 real, unfiltered lessons from a woman who built her brand from a dance class in London 8 years ago,
to a multi level global 7 figure empire.
12 Days.
£12.
12 Lessons that built true legacy and grit in 2025!
SAVE MY SEAT
Why I’m Doing This?
Because success stories without the behind-the-scenes don’t build leaders.
And the last thing I am doing is going to just share the highs or the lows… it’s the strategy in between, holding myself at times no one believed in the brand and the identity I held even when it felt like everything was all over.
Because women need to see what actually goes into building legacy, not just the aftermath.
The 12 Days — What I’m Teaching
Day 1 — The Sold Out Retreats Era
How I built and sold my £99 offer 50+ times, taught 100s of women to host retreats, and what running 18 global retreats really taught me about money, contracts, and capacity. Trust me it wasn’t all pretty escapes.
Day 2 — The £15K Leap
From £600 programs to £15,000 masterminds - what changed in my identity, messaging, and strategy (and why high-ticket isn’t about hype).
Day 3 — The Hard Event Season
The truth about running events that didn’t profit — and how leadership looks when the maths don’t match.
Day 4 — The Certification Shift
How I turned a 200-person convention into my first-ever certification — and the power of licensing your genius.
Day 5 — The Franchise Era
Building the first Heels & Feels franchise, creating systems, and letting other women profit from your purpose. The KEY teaching for those wanting to scale their already booming brand.
Day 6 — Holding Vision When Others Couldn’t
The moment someone said “your brand is dying” (yes someone from my team) and what it really means to protect your vision in the face of noise.
Day 7 — The Clients Leaving Season
How I navigated refunds, endings, and emotional leadership - and why losing clients doesn’t mean losing credibility. (Even though it hurt like hell!)
Day 8 — The London Conference Miracle
How I created a business conference in 17 days, sold 60 tickets, and sold from stage without performing.
Day 9 — The Going Global Move
Relocating to Dubai, building international partnerships, and the reality of expanding your business across continents.
Day 10 — The Outgrowing Era
When people said my work wasn’t “accessible” anymore — and why outgrowing old versions of yourself is part of legacy.
Day 11 — The Refinement Phase
The power of pivoting quietly, what it means to scrap aligned-but-not-right offers and lead with integrity.
Day 12 — The House of Icons
Moving into a literal apartment called Icon Casa, and why this era isn’t about chasing more, but becoming more.
£12 entry
12 days. 12 stories. 12 lessons that built an empire.
What You’ll Get?
- Access to a private Telegram channel (1–12 December)
- Daily voice note drops (5–15 mins each) — raw, real, no fluff
- 1x Opening Live Call (1 Dec)
- Access until 15 Dec
Upgrade later to VIP (£55) for a live Power Play Workshop to plan your 2026 strategy
